I can’t help but notice that the static pages on my blog don’t get much attention. Obviously, a page that is a new post will get the most activity. But to me this says that people in general don’t really navigate a site all that much. I might be an exception to that rule. If I take the time to visit a blog, I’ll look around a bit before I leave.
So how do you get visitors to your site to look at all the interesting stuff you’ve worked hard to create?
I guess the obvious answer is to add to your static pages as usual, but also post those additions to your blog in the appropriate category, if you use categories. And why wouldn’t you. Categories make things easier to find.
But even with that, I find there are certain types of posts that get more attention. Maybe it’s the title that grabs someone. I don’t always give a title to the postings on my static pages. Hmmm?
I know that I’ll click on a title that is catchy or looks interesting. But I’ll also click on just about anything from a blog that I’ve decided to follow. It means I have faith in the author to write something that will either interest me or entertain me or make me think or educate me.
I’ve also thought that I should put a call to action at the end of each of my regular posts encouraging readers to check out my static pages. But sometimes I feel that might be a little too pushy.
When I read post after post with a call to action in it somewhere, I personally start to feel a little pushed around. It’s like that friend who nags and nags and nags at you to do something you don’t necessarily want to do but end up doing just to stop the nagging. It’s a real turn-off for me and so I don’t really want to do that to others. My mom instilled a great and abiding appreciation of the Golden Rule in me.
Possibly when (or maybe that’s if) my blog catches on, things will change. In the meantime, I’ll do my best to provide content that I think readers will want to read and hope that it inspires them to look at what else I have to offer.
And I guess I’d better go update the My Novels static pages. Haven’t done that in a while. There. Wasn’t that a sly way to get in a call to action?